GrowthHackers Africa
GrowthHackers Africa Join the community

A community for growth people in Africa

Building for Africa shouldn't mean figuring it out alone.

GrowthHackers Africa is a community for people building and growing products across Africa. We bring together the people doing the work to share what's working, what isn't, and what it really takes to grow in Nigeria and across the continent.

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Want to see what we're talking about? Explore our latest insights.

Members of the GrowthHackers Africa team on stage at DevFest Ibadan 2023.
DevFest IbadanThe GHA growth panel, 2023
700+ growth professionals in tech startups across Africa Started in 2020 as a WhatsApp group of four Nigeria · Kenya · Ghana · South Africa

Our story

It started with four people and a group chat.

Before GrowthHackers Africa was a community, a webinar series, or anything you could put on a website, it was just four people who wanted to keep a conversation going.

Back in 2017–2018, Dara came across Sean Ellis' work on growth hacking and, through Oluwatobi Olagoke and the Startup Grind Ife community, found himself in conversations with people who were just as curious about startups, technology, and how companies actually grow.

By early 2020, Dara went back to Barakat, Tobi, and Johnson with a simple question:

“What if we had a community of our own?”

In July 2020, he created a WhatsApp group called GrowthHackers. Four people in one group chat with a lot of growth ideas and a growing desire to do more than just talk about it.

So they invited more people in and turned it into a mastermind. Around fifteen people were setting tasks, holding each other accountable, sharing what they were learning, and pushing one another to actually do the work.

What started as four people in a WhatsApp group was already creating real outcomes. And that became the foundation for what GrowthHackers Africa is today.

We started with accountability before the audience came. That's the part of our story we never want to lose.

GHA was built by practitioners who wanted to figure things out together. And we're still here to help more growth people find each other, find what's true, and keep getting better at the work.

  1. 2017–18

    The conversation starts

    Dara finds Sean Ellis' work on growth hacking, and finds the people through Oluwatobi Olagoke and Startup Grind Ife.

  2. Early 2020

    The question

    Dara goes back to Barakat, Tobi and Johnson: what if we had a community of our own?

  3. Jul 2020

    Four people, one group chat

    A WhatsApp group called GrowthHackers. No audience, no plan — just growth ideas and people who wanted to do more than talk about them.

  4. 2020

    The mastermind, then the first webinars

    Around fifteen people setting tasks, holding each other accountable, and actually doing the work.

  5. 2021

    Go Global

    A series for growth people moving into new markets through the Global Talent Visa, study, or job relocation. Several members went on to do exactly that.

  6. Today

    700+ and counting

    A community, a weekly newsletter, partner programmes and gatherings — still run by the people doing the work.

GrowthHackers Africa members and organisers together after a session at DevFest Ibadan.
Members and organisers after the growth session, DevFest Ibadan.

Who we're for

Built for the people actually doing the work

  • You just hired your first growth person, and now you're trying to make sense of a tech stack no one bothered to document.

  • You're a product marketer trying to understand why people love the product but aren't choosing it.

  • You're a founder trying to work out which idea, channel, or experiment is actually worth betting on.

  • You're responsible for moving something important forward, and you're tired of advice that sounds great until you have to use it.

If that sounds familiar, you're exactly who we built this for. GHA is for growth operators, product marketers, founders, builders, and anyone responsible for driving real business outcomes — people who want to learn from what's happening in their markets, not just what worked for someone somewhere else.

The goal isn't to collect more growth advice, but to get better at the work. And while you're at it, you might find the people who can help you go further in your role, your career, or your next market.

If you care about what's true and what's actually working, you belong here.

What we do

Where growth people find each other and find out what's true.

GrowthHackers Africa community graphic reading: Growth works best in community. Join a fast-growing community of 700+ growth professionals working in tech startups across Africa.

The community

The people are the point. GHA brings growth operators, product marketers, founders, and builders into the same ecosystem. People ask hard questions, compare notes, share what they're learning, and help each other get better at the work.

Join the community

The newsletter

Every week, we bring together useful growth ideas, tools, experiments, lessons, and conversations across Africa straight to your inbox — so you can spend less time searching and more time learning.

Subscribe on Substack

Partner programmes

We work with partners to connect the GHA community to deeper, practical learning opportunities — including a MarTech series for growth operators, built around the tools growth teams actually use, with a certified six-week virtual programme covering Braze and Customer.io.

Explore the MarTech series

Go Global

Growth doesn't only happen inside a company. Go Global was created for growth people exploring opportunities to study, work, relocate, and move into new markets. GHA has helped members do just that.

Explore Go Global

Mastermind & accountability

Set the goal, do the work, and have people in your corner who will ask what happened when it's time to follow through.

Join a mastermind

Events & gatherings

Get closer to the work through conversations where experts share what they actually did, what they learned, and what they'd do differently next time.

See upcoming gatherings

Our reach

Established in Nigeria. Building across Africa.

GHA was built in Nigeria. This is where the founding group started, where the mastermind grew, where the early community took shape, and where many of the relationships that shaped GHA were built.

Five years in one market has taught us a lot about what growth actually looks like here. Today, our members and readers extend into Kenya, Ghana, South Africa, and beyond.

African markets are not the same. We know better than that.

The point is to learn from what is happening in each one, and document it well enough that someone in another market can understand what worked, where it worked, and whether it might work for them too.

  • NigeriaHome market · since 2020
  • KenyaMembers & readers
  • GhanaMembers & readers
  • South AfricaMembers & readers

Partners we've worked with

PROPEL 54 Collective (54VC) GDG Ibadan PBN's Growth Conference Builders in Fintech Nigeria Young Founders Week

Nigeria is where our story began, but Africa is where the conversation is going.

Get involved

Don't just watch the growth conversation. Be part of it.

You can read about growth all day. But sooner or later, you want to talk to someone who's actually done it. That's what GHA is here for.

  1. 01

    Join the community

    Get into the conversations, ask questions, compare notes, and meet people already working through the problems you're facing.

    Join now
  2. 02

    Subscribe to the newsletter

    Get the growth ideas, insights, case studies, and lessons worth your attention — without having to dig through all the noise yourself.

    Subscribe
  3. 03

    Explore partner programmes

    Go deeper with practical learning opportunities from our partners, including the MarTech series.

    See sessions
  4. 04

    Explore our insights

    Go deeper into the ideas, examples, successes, failures, and market lessons shaping the way we think about growth.

    Read the insights

Follow us — for your daily dose of all things growth

Growth is easier to figure out when you don't have to figure it out alone.

Find the right people and get better at the work.

Join GrowthHackers Africa